A pasta concept celebrating La Dolce Vita
Services
Concept development
Brand identity
Copy writing
Illustrations
Packaging
Content creation
Photography
Description
Madonna! is all about love. Love for good food, great pasta and la dolce vita. The concept celebrates Italian beauty and food, with soft feminine graphics and a popping tomato red color. Life is like a bowl of pasta - divine, delicious and to be enjoyed to the light bit. Or as Sophia Loren liked to put it: 'I'd rather eat pasta and drink wine than be a size zero.'